Citigroup

Liquid Advertising Group developed a new product name and identity for Citigroup's new global green initiative intended to reduce paper consumption by $1 billion dollars. Working with SmartDoc Technologies, a leading provider of Adobe LiveCycle and InDesign Server services, we developed a new name and tagline for the company. Once the nam was created, we worked closely with the company's global branding and communications group to create the visual identity of the program

Once the visual identity was complete, Liquid Advertising Group then created six brochures that were distributed globally to Citigroup offices.